AMD: A Phoenix from the Ashes - 2025-03-28
The tech world is a high-stakes arena, where innovation demands colossal investments and market dominance is the key to recouping those costs. For a time, AMD seemed to fade into the background, its products languishing on shelves, its performance lagging. Then came Lisa Su, and the game changed. Su's strategic masterstroke? Embracing the AM4 socket and pioneering chiplet design. What might seem like a simple choice—maintaining socket compatibility—proved to be a decisive advantage. While Intel forced consumers to upgrade entire systems for a performance boost, AMD offered a seamless, cost-effective upgrade path. This resonated deeply with budget-conscious enthusiasts and professionals alike. The chiplet design, a stroke of engineering genius, simplified the creation of complex CPUs and boosted manufacturing yields. As the challenge of scaling down transistors intensified, AMD's modular approach proved remarkably resilient, giving them a crucial edge in performance and cost. Th...