A Word of Caution: The Brutal Math of Business - 2025-11-09
Kids, I've been watching the business world, especially here in Singapore, and I need to share some hard truths—especially if you ever dream of opening a cool cafe or restaurant.
The news articles I read recently paint a scary picture of the Food & Beverage (F&B) industry. Imagine this: 82% of all F&B businesses are losing money. Only a tiny sliver—about 5% to 7%—actually turn a profit. Despite these odds, and even though over 3,000 businesses shut down this year, people keep pouring money into it. Why? Because they underestimate the monster of fixed costs.
⚠️ The Landlord Trap: The "Milk Cow"
The biggest danger in F&B is the rent. Landlords often treat successful tenants like a "milk cow." They let you build up a great business, attract a loyal crowd, and then, just when you're succeeding, they hit you with a massive rent hike.
I saw this happen with your uncle’s ex-company. Their rent for a fruit shop went from $4,000, to $8,000, and eventually, to an impossible $12,000. They had no choice but to close the doors. I also read about a cafe owner who had to shut down after five years because the landlord raised the rent twice in 5 years—even though the place was sitting empty for months before she moved in!
This is not just business; it's a financial trap.
💸 The Financial Avalanche
Starting an F&B business is like stepping into a financial avalanche. Before you even sell one coffee, you need to budget for:
Renovation: $100,000 or more.
Equipment: Another $100,000 to $200,000 for fryers, ovens, and chillers.
Monthly Overheads: $5,000 to $10,000+ in rent, plus thousands more for electricity, water, and gas.
With costs this high, you must be a genius in the kitchen AND a ruthless financial wizard. That's why I see some new places make a fatal mistake: they price their items high and don't offer promotions, just expecting a crowd to show up. They usually don't last long.
✅ The Smart Way to Start a Business
Look at the hawker stalls that do survive. The one I always go to—the mixed vegetable rice stall—always has a long queue. Why? Good quality, fair prices, and generous portions. They focus on value, while the high-cost, low-value stalls around them constantly close down.
So, here is my core advice to you:
Be Skeptical of F&B: Unless you have a truly revolutionary idea and a massive safety net, I'm against you rushing to open an F&B shop.
Start Small & Prove It: If you must, start tiny first. Build a base of regular, returning customers before you commit hundreds of thousands to a bigger space.
Lock Down Your Biggest Cost: If you decide to go big, try to buy the shop first. A mortgage instalment is relatively fixed, giving you a predictable cost. This protects you from the sudden, business-killing rent hikes that can increase your cost by 100% or 200%.
Embrace Low-Cost Startups: The smartest path to entrepreneurship involves businesses with very few fixed costs. Think about starting a business that requires your brainpower more than a shopfront:
Tutoring
Accounting Services
Programming or Web Design Services
You can work from home and your fixed cost is almost zero. This gives you a long runway to succeed without the pressure of having to pay $10,000 in rent every single month.
Remember: You need to understand the problem before you try to solve it. Look at people who use their own HDB flat to sell food—they've successfully eliminated the biggest cost! Always focus on how to reduce cost and make a profit, not just on how to serve a dish.
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